Enterprise social network: Yammer vs Workplace
Two key points covered in this Harvard Business Review article highlight two important things whilst communicating through a crisis: the importance of communicating frequently and providing safe channels for giving feedback.
This article was written in June 2020, and now after two years of pandemic living, organisations ears are pricking up as they struggle to get cut through when communicating to their employee base. The answer? An enterprise social network (ESN) – like Yammer!
With many organisations unaware of the free and secure communication tools that are already part of their M365 investment, we cover why Yammer is our enterprise social network of choice and the considerations you need to make when weighing up Yammer vs Workplace.
During pre-Covid times a substantial amount of employee engagement happened outside of traditional work activities or tasks. When you’re in an office, you have the ability to have corridor conversations, kitchen meet-ups and desk drop-ins. In the new digital hybrid world of work, this is where an enterprise social network comes in. It truly connects organisations and fosters a sense of community, allowing for:
And, before you ask the question, we haven’t forgotten about Teams. Whilst it is very loved, Teams is a productivity tool to be used as a place to get work done and focus on small teams of people working collaboratively on a task or project.
When comparing Yammer vs Workplace, an important element centres around what values you are looking to instil across your enterprise and how you want to take your employee base on this digital journey.
Both Microsoft and Facebook have arrived with a tool that has a similar look on the surface, but come from very different objectives, and sales & marketing viewpoints.
Aside from Yammer already being part of your M365 investment, here are some key reasons we think Yammer wins time and time again:
* Securing data at this point in history needs to be carefully approached. This has been a major influencer in the decision on which tool to choose for an ESN, as Facebook data is housed outside of the customers tenant, while Yammer data remained secured within the customers environment, ensuring if you turn the tool off in future, your data will not have a breach risk.
If a move to Yammer is on the cards but you’ve you’ve already got Workplace deployed that’s a great start. Using Workplace is a good indication that you understand the value of an ESN and may even have a strategy for how the tool works within your broader technology and communication ecosystem.
If you’re ready to make the move, we recommend considering:
Whenever we move clients to Yammer, we always use this as a way to refresh their ESN strategy, adjusting where needed, to ensure that it is remains relevant to organisational objectives. We also implement processes to ensure that changes can be made with minimal effort going forward. This could include automating the establishment of new communities, with roles and responsibilities embedded throughout that process.
Have we won you over in the Yammer vs Workplace debate but you want to see how this has worked for someone else? If so, take a read of our 7 day Yammer success story with St John WA.
If you want to find out more about migrating to Microsoft Yammer and how it can help engage and connect your employee experience, review our Workplace to Yammer offer or get in touch directly.
Engage Squared is a strategic Microsoft partner, supporting customers to launch and embed Microsoft tools, including Yammer. We are the Microsoft 2021 Australian Partner of the Year with gold status across 6 competency areas.