Choir Digital Launches to Fast-Track Australian Enterprises Beyond AI Pilots
Sydney, 19 September 2025 – Australia’s newest AI consultancy, Choir Digital, has officially launched with a mission to fast-track corporates beyond AI pilots and into delivering real business outcomes.
The opportunity is enormous. AI has the potential to add $315 billion to Australia’s GDP by 2030, yet most local organisations remain behind global peers. Only 24% report having an enterprise-wide AI strategy, and just 12% say their investments have delivered significant financial returns at scale. Despite this, Australians are among the world’s fastest adopters of generative AI tools like ChatGPT, Grok, and Perplexity. This signals a clear appetite for AI, but a gap between consumer use and enterprise adoption.
“While consumers are hungry for AI solutions to address their needs, too many Australian corporations are stuck in endless pilots and strategy papers.” said Anthony Ferrier, CEO of Choir Digital. “Choir Digital was founded to help leaders execute on their AI and digital roadmaps, turning ambition into measurable impact.”
Underpinned by execution and trust
Choir Digital is led by a team with deep experience at the intersection of corporate innovation, technology, and strategy:
- Anthony Ferrier, CEO, a seasoned entrepreneur and executive with a focus on digital transformation and corporate strategy, gained from extended periods in the US, Europe and Australia.
- Stefan Dulman, Chief Architect, a technologist with over 20-years’ experience designing and scaling enterprise-grade platforms in Australia and Europe.
- Phoebe Keates, Enterprise Account Director, is a corporate venturing and strategy leader with experience at IAG and Airbnb, and most recently with Bain & Company’s venture development firm, Rainmaking APAC, in Singapore.
This background shapes Choir Digital’s unapologetically practical model. Strategies are designed with execution and impact in mind from the start, tested quickly with real technology, and adapted for Australia’s unique regulatory and market environment. The firm avoids creating dependency, instead equipping leadership teams and employees with the skills to carry AI adoption forward.
“Boards don’t need another chatbot demo,” said Stefan Dulman, Chief Architect. “They need AI embedded into operations, built to scale, and proven to deliver value in the Australian context.”
Partnership with Engage Squared
To accelerate delivery from day one, Choir Digital has partnered with Engage Squared, Microsoft’s Australian Partner of the Year and Global Partner of the Year for Employee Experience.
“Together, we’re bringing the next wave of AI adoption into workplaces across Australia and doing it in a way that actually sticks,” said Stephen Monk, CEO of Engage Squared.
As a proud member of Microsoft’s Inner Circle, an exclusive group of the most strategic AI Business Solutions partners globally, Engage Squared is recognised for its commitment to innovation, customer success, and shaping the future of AI and digital transformation.
Renowned for building people-friendly digital workplaces and driving adoption that lasts, Engage Squared brings the strength of its employee experience, change management, and delivery expertise. This complements Choir Digital’s capability in AI frameworks, business case development, and proof-of-concept scaling.
Challenging the traditional AI playbook
Choir Digital believes the next 12-18 months will determine whether Australian corporates catch up, or risk being left behind.
“In just 30-days we can help a company build a practical AI framework, identify its first proof of concept, and launch it into the business,” said Ferrier. “Within six months, that solution can be scaled enterprise-wide. The winners will be the organisations that stop talking and start executing.”
This challenger approach reflects Choir Digital’s belief that AI is not a theoretical exercise but a business imperative.
“Australian corporates deserve solutions tailored to their market realities,” added Dulman. “Choir Digital goes beyond strategy by building, testing, and scaling AI solutions inside organisations, while uplifting the skills needed to sustain them.”
Looking ahead
With its launch, Choir Digital signals confidence that Australia can still seize the AI opportunity, if corporations act now. The firm’s model is designed not only to deliver short-term wins, but also to build the skills, confidence, and trust required for long-term competitiveness in a digital economy.
“This is a defining moment for Australia,” said Ferrier. “The question is no longer whether AI will take our jobs. It’s how we harness this technology to become better, stronger, and more competitive as a nation. That makes me immensely proud of what we are building at Choir.”
About Choir Digital
Choir Digital is an Australian-owned AI and digital consultancy. Founded by experienced leaders in corporate innovation and technology, the firm helps organisations rapidly deliver AI solutions, strategies and skills that unlock growth.
About Engage Squared
Engage Squared is a leading Microsoft partner across APAC, specialising in people-friendly technology that makes work more productive, collaborative, and connected. Recognised as Microsoft’s Partner of the Year (Australia) and Global Partner of the Year (Employee Experience), Engage Squared helps enterprises embrace new ways of working and boost productivity through Microsoft 365, Microsoft 365 Copilot, and Microsoft Viva.
Media Contact
Phoebe Keates
Enterprise Account Director, Choir Digital
P: 0416 832 032
E: phoebe.keates@choirdigital.com.au
