12 days of solutions!
Day 3: Company Communicator+
As we’ve moved into a predominately hybrid working environment over the last couple of years thanks to the pandemic, the need for widescale, instantaneous communication within organisations from leaders and communications specialists has been at the forefront of this huge shift. Whether this is to announce new initiatives, assist with employee onboarding, advertise modern learning and development opportunities, or communicate organisation-wide announcements, it’s important to get these messages out to employees quickly and efficiently, and companies have generally used email as a platform to do this.
BUT mass emailing, especially in this context, can be clunky and might not give you the results you want, and it has spotlighted a few pain points, like lack of audience targeting, lack of active engagement, or people missing the email completely.
Of course, Microsoft, in true Microsoft form, has created an app to resolve these issues, and we loved it so much that we wanted in on it too! Based on the Company Communicator App template for Microsoft Teams, let us present to you our Company Communicator+ App! It’s an extension of the already much-loved Company Communicator App, where, like the original app, you can send messages to multiple, targeted audiences directly to Teams chat or channels, but this time, with a few added features.
Once deployed, you can easily create messages by using a team tab where team members who are permissioned can collaborate, create, preview, and send messages.
The message creation itself allows for eye-catching, rich, markdown-supported messages for your audience, with a call-to-action prompt.
You can then pick from four options to target your audience, where you can send to:
Once your message has been sent, you can analyse the reach and performance of your message with key metrics, as well as exporting detailed results.
To give you more flexibility, creativity, and autonomy over your messaging, as well as opening up discussions for audiences, we have made a few further enhancements including:
The main problem this app solves is cutting through the noise that comes with highly collaborative, hybrid working by meeting your targeted employees where they work, in an efficient, time sensitive way. As we move away from email, it increases the likelihood that messages are read and acted upon, while also encouraging active engagement and discussion.
For tech-savvy people, you can get started for free and host your own version of the app, by following the details available on GitHub.
If you need more help, Engage Squared can deploy the Company Communicator+ App into your environment, and further customise the app to meet your specific needs. We can also help with the change management activities and ongoing support of the solution if needed.
To learn more about how we can help, get in touch.