Published December 8 2025
Agent Name
Press Release Agent
Built with
Copilot Studio
Industry
Financial (Can be adapted to any industry)
Deployed to
Microsoft Teams / SharePoint
Language
Japanese
It’s Day Six of our 12 Days of Agents, and in case you missed it, Engage Squared Japan recently won Microsoft Japan’s Copilot & Agent Partner of the Year award for 2025. So of course, today we’re heading to Japan (at least in spirit) to look at one of the agents the team has been building with a major financial institution.
This agent was designed for a team that publishes hundreds of announcements each year, and you guessed it – on pretty tight timelines! The PR team still owns the final sign-off, but they wanted a way to help business teams lift the quality of their drafts before anything hits PR or legal.
The result is a press release review agent configured in Japanese that gives people a guided check of their draft: from basic grammar and tone, through to structure, clarity and whether it’s likely to spark media interest. It can remind staff of internal guidelines, highlight gaps and suggest improvements, all inside a familiar workflow.
And while this version is built for Japanese-language releases in financial services, the same approach can be applied in any supported language, in any industry that needs to publish regular media releases such as government, education, healthcare, utilities and more.
Challenge
For our client, drafts are written by teams across the business and then handed to PR for review. The PR team checks language, tone, structure, and whether the story will land well with journalists, and they do it all under tight deadlines.
A few repeated problems kept coming up:
- PR were spending too much time correcting basic grammar, wording and formatting.
- Releases arrived with missing context such as the what/where/when/who was there, but the why and how was often thin.
- Business teams wanted clearer guidance on what “good” looks like before they hit send.
- Everyone needed to move faster, without removing PR or legal from the process.
- They needed a way to lift the baseline quality of drafts before PR ever saw them.
Image for illustration purposes only
How a press release agent solves these problems
The press release review agent gives anyone drafting a release a guided, self-service check in Japanese, powered by GPT-5.
It helps their teams to:
- Confirm internal guidelines
The agent can restate the organisation’s press release rules in plain language: structure, length, required sections, tone and style. - Review the draft against those guidelines
It checks grammar, spelling and character usage, and whether the wording is appropriately polite and aligned to the organisation’s communication standards. - Strengthen the story
It looks for the key details like what, where, when, who, and calls out gaps in the why and how, so authors can add the context that matters to media. - Improve media appeal
For releases that are meant to generate coverage, the agent gives suggestions on angles, clarity of the headline and whether the key messages are likely to catch a journalist’s eye.
Expected outcomes
Like what you see?
If this got you thinking about what’s possible, imagine the impact when agents are shaped around your teams, your processes and the way you work. Built in Copilot Studio, these kinds of solutions help take the pressure off busy teams by streamlining everyday tasks, without getting in the way.
Our Japan team was recently named Microsoft’s Copilot & Agent Partner of the Year, and we’d love to help you explore where an agent could make a difference in your organisation.
