Client
Deidentified
Service
M365 Copilot
Organisation size
15,000
Industry
Financial Services
Context
Our client is a leading organisation in the financial services industry, with a large workforce spread across Australia and New Zealand. Digital tools play a central role in how people work, and they rank among the strongest adopters of Microsoft 365 Copilot in their sector. Having already established strong Copilot adoption, the Digital Workplace team recognised an opportunity to focus on something different: creating meaningful opportunities for people to connect, collaborate and engage with one another.
To bring this vision to life, they launched Digi Days: a twice-yearly travelling tech expo running across Melbourne, Sydney and Auckland, supported by a series of online events. To establish the inaugural event and create a brand that could grow over time, they partnered with Engage Squared to design and deliver an experience that combined technology, play and social connection. Through a mix of interactive activities powered by Copilot and Power Automate, Digi Days set out to strengthen engagement, build community and create memorable shared experiences.
Challenge
The challenge was not introducing Copilot to people for the first time. Most employees were already familiar with the foundations and using the technology in their daily work. Instead, the opportunity was to create a fresh experience that encouraged people to engage with technology in a more social, collaborative and enjoyable way.
The event needed to move beyond traditional training formats and provide activities that were genuinely fun, while still helping participants discover new ways to work with Copilot and Power Automate. It also required a recognisable, reusable event identity that could be scaled across multiple locations and reused for future editions.
Success would ultimately be measured through the connections people formed. The client wanted participants to leave having learned something new, connected with colleagues they may not otherwise work with, and experienced technology in a way that was memorable, engaging and worth talking about afterwards.
Approach
After initial workshops to understand the brief, Engage Squared took a rapid, iterative approach to designing the event alongside our client’s Digital Workplace team. Through feedback in weekly check-ins, we refined the brand, the communications and the activities themselves until each one was ready to run.
Taking a retro-esque approach, we set out to evoke a spirit of play, curiosity and connection. The inaugural event was branded ‘Digi Days: Be the future’. With that in mind, our designers built a creative concept made to stand out among the corporate content. We gave the client’s existing mascot a refresh and named it ‘Delta’. Delta carried a friendly, recognisable face across the event, and the wider kit was designed to be repurposed across foyer posters, video-call backgrounds, and other memorabilia on the day.
The inaugural Digi Days line-up included:
- Digi Downfall, a customised version of Engage Squared’s Copilot escape room agent, where people in pairs used Copilot to solve puzzles
- A live Bingo session, where participants competed to fill out their digital Bingo cards with Copilot’s assistance
- A Choose Your Own Adventure story-time session where the audience co-wrote a story with Copilot, which was later turned into a comic
- A Build a Flow session where participants built a working Power Automate flow together
- A quiz that put people’s Copilot know-how to the test
Alongside our activities, the Digital Workplace team ran a festival floor of their own, with games like spin-the-wheel and pin-the-prompt.
Results
The first sessions in Melbourne were quiet, which was not surprising for an event no one had heard of yet. The people who did come, though, left wanting more. Nearly everyone asked whether their activity would run again so they could tell their teammates, and some even asked for a link to the escape room game to run with colleagues who hadn’t made it into the office that day. By the time the expo reached Sydney, and then Auckland, the escape room had run out of seats in the booked rooms, and the team was pulling in extra chairs. The slow build was expected, but the organic buzz confirmed the activities were forging genuine social connection as we’d hoped. Those who took part threw themselves into the competitive spirit of the games: racing each other to crack the escape room, racing the clock to fill their bingo cards, and building on each other’s wackiest ideas to spin up a single horror-sci-fi-romance story.
We knew it was a good day when we heard someone say “This is the most fun Friday at work I’ve had in years”.
The Digital Workplace team is looking forward to making Digi Days a regular fixture in the calendar and is already planning how to reach more people and spread the joy of connection and play to every corner of the business!
