Introducing D3, our insight-driven Experience Design Agency

As we enter the new year, we’ve been reflecting on everything we have achieved for our clients, employees and partners. We’ve worked hard, delivered real value, and no doubt been a bit lucky, and that’s led to continued success at Engage Squared.

For nearly a decade we’ve seen how digital has influenced the way we live and interact with work life. The pace at which digital brings change will continue to accelerate into this decade and beyond, for better or worse.

One thing is for sure, doing more of the same is simply not enough. As an agency, seeking out new and better ways of delivering value for our clients is at the forefront of our agenda. We have delivered some exceptional work (even if we do say so ourselves!) for our clients and helped them solve complex productivity challenges.

At the centre of our approach has been a focus on employees; we’ve always been looking for ways to empower people to enjoy work, using tech to be more productive, collaborative and connected.

After thousands of projects, launched to more than 2 million employees, we’ve noticed a clear pattern.

There’s a missing link between the employee experience and customer experience. The two parallels are rarely aligned, with brands continuing to build capability across both streams with little consideration for the impact they bring to one another.

With this in mind, we look forward to an aligned future where impact is considered across the spectrum.

To do so, we’ve launched D3, a sister agency with a focus on experience design. D3 will focus on partnering with our clients to help them identify opportunity and resolve friction across the customer journey. By working hand in hand, both brands will be able to help our clients optimise their business for success by tackling experience challenges within the organisation and externally with their customers.

Engage Square and D3 Logos - Intranet Consulting

To drive the success of D3 we have partnered with Roy Badawi, who will lead D3 as CEO and co-founder.

In the late 90’s and early 2000’s Roy worked with NEC Computers Australia before moving to the UK and joining Content and Code, a leading Microsoft practice where he led brands such as Vodafone, BBC, Crown Agents and TUI. After 6 years in the UK, Roy moved to Dubai to lead Digitas as Managing Director, a Publicis group agency. During his time in the ME he was responsible for brands such as Mastercard, Johnson and Johnson, Bloomingdale’s, Harvey Nichols, Jaguar Land Rover, Emirates, Daimler and Etihad Airlines amongst others. After 6 years at Digitas, he spent a further 2 years in Dubai as CEO of Revonic, a leading experience design agency where he spearheaded the transformation of the agency before returning home to Australia.

Stephen Monk, CEO of Engage Squared, said “I am very excited to bring our approach to the customer experience world with D3. Roy is a trusted colleague and is no stranger to the Engage Squared family, and we’re excited that we’re able to bring his proven skill and insights to solve customer experience challenges with organisations here.

Roy Badawi, CEO of D3, added “I am very excited to be back on home soil and to partner with Engage Squared to launch D3. When we decided to bring to market a new agency, we reflected on our last 20 years in the industry and revisited our successes and failures to create an agency that cuts through the noise and moves with agility and clear focus. I’m looking forward to writing the next chapter in my career and working with some amazing people and local brands.

To find out more about D3 and the range of experience design services on offer please visit

About D3

D3 is an experience design agency that partners with its clients to help them discover opportunity and resolve friction across the customer journey, fusing the experience with digital applications that drive business success. Strategy, UX, Design, Technology.

About Engage Squared

Engage Squared is on a mission to empower employees to enjoy work more, using Microsoft tools to make work more productive, collaborative and connected. We work with large organisations to empower teams and individuals to use new technology to work productively, to help their leaders connect with staff, and to tailor Office 365 workloads to boost productivity.

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